KUPU tourism was created by, (Mr) Joey Rihari.who carries on a legacy created by his maternal great grandmother, and great grand-aunts who were all famous maori guides at Rotorua’ te Whakarewarewa Village. On his fathers tribal connections, Ngati-Torehina of Northlands Ngapuhi, is a descendant of some famous key maori ancestors. Ngati-Torehina were the first Maori to connect and trade with the new arriving ships into the Bay of Islands, and through these relationships, co-hosted with Reverend Marsden and his followers, the first New Zealand sermon at Christmas 1814, near Rangihoua Pa, at a location that is now known as Marsden Cross.


Living in Sydney since 1984, Joey is a seasoned travel industry professional of more than 25 years, who has developed appropriate skills and experience across various networks. A key to his success is that he understands trans-tasman travel from Australia, and being realistic yet fluid with todays forever changing tourism platforms, striving to reach goals and achievements. Joey is a trusted, well respected peer and colleague within the New Zealand travel circles on both sides of the Tasman. This certainly allows for more open doors, joint activities and opportunities that connect Australia to New Zealand and the Pacific. 

His tribal affiliations are to :Ngati-Torehina Ngapuhi (paternal) and Ngai-Tuhoe/ Te Arawa (maternal), allow for a natural presentation of “maori” and polynesia. 

KUPU tourism is a “100% Pure New Zealand Specialist”, a member of CLIA - Cruise Lines International Association, Australasia, and a proud member of #GALTA. KUPU tourism is committed to the Tiaki Promise, to care for our New Zealand today, and for future generations.

Our Mission is to allow maori and polynesian tourism the opportunity to speak to the world as a collective tribe, and welcome others to visit ‘our culture’ - even if it is for one day.

The colors used with our logo embodies our iconic fern, whose roots keep it grounded, allowing its leaves to grow, and reach up and out. This fern is fed with the stories that were told by our ancestors, and now these stories are being shared through the talented local story tellers of today.


KUPU tourism
is a proud member of:
  • 100% Pure New Zealand Specialist Program

  • Cruise Lines International Association (Australasia)


  • NZFocus collective NSW/Australia

All our tourism experiences, activities, guided tours and accommodation options are packaged via your preferred travel wholesaler, & retail professional.  KUPU tourism does not take bookings direct.

PO Box 1786, Bondi Junction NSW 1355  |  Email: info@kuputourism.com  |  Telephone: +61 403 305 558  |  Viber: +64 21 161 6661

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